Scan. Discover.Experience.

A future-ready pack experience that brings approved product stories, still imagery and film together behind one reusable QR code.

Explore the journey

Campaign visual displayed inside the scan pack experience

FEATURED CONTENTFind your reason

Mobile firstResponsive on every screen

Rich mediaImages and video in one place

Future readyContent can evolve behind the QR

WATCH THE STORY

A campaign film, ready on any device.

Tap play to experience how video content can sit naturally inside the scan journey. The player supports sound, full-screen viewing and in-page playback on modern mobile devices.

01:30 · HD FILM

VISUAL STORYTELLING

From pack detail to the bigger brand story.

A flexible gallery gives every approved image room to breathe—whether it is product detail, pack development or campaign creative.

Open cigarette pack shown in hand — PRODUCT DETAILA closer look at the pack

Three pack stages illustrating pack structure — PACK STORYDesign and evolution

SIMPLE BY DESIGN

One QR. One seamless journey.

The printed code stays the same while the approved digital experience can be refreshed for future submissions and content releases.

Scan the pack

Open the experience instantly with the phone camera—no account or login required.

Explore the story

Move through approved product information, campaign visuals and rich editorial content.

Watch the film

Play mobile-ready video directly inside the journey, with sound and full-screen controls.

BUILT TO EVOLVE

Today's demonstration. Tomorrow's approved journey.

Final imagery, film, factual information and regulatory copy can be updated without changing the QR printed on pack.